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The below and many other statistics prove that perhaps in the World Wide Web, “a picture may be worth more than a thousand words.”  

  • Studies show that internet users can recall 65% of the visual content they see almost three days later while for written content, the users claim to remember only 10%
  • Tweets with images receive 150% more tweets in comparison with the ones without image
  • Facebook posts with images get 2.5 times more engagement than the ones without  
  • 60.8% of marketers state that using visual content is necessary for successful marketing

For perceptive designers, creating images that instantly convert is a ‘piece of cake.’ And of course, businesses with a considerable budget can easily employ such designers to enhance the visibility of their content on various internet platforms.

But what about small business owners who have more roadblocks and less resources to succeed. Can they afford to invest in expensive equipment or designers to convey their brand message effectively?

Perhaps no!

Thankfully, several design tools available can assist small business owners in creating captivating images and graphics. Here, let’s take a look at the ten of the best design tools for small business owners.

1.  Canva (web, iOS)

Canva stocks hundreds of templates, illustrations, and layouts for the non-designer users. It boasts a simple drag-and-drop interface making it easy for users to create high-quality images and graphics for social media, blogs, etc.

Price: Free for the basic features. Upgrade to Canva for Work to access unlimited illustrations and storage for only $9.95 per month.

2.  PicMonkey (web, iOS, Android)

PicMonkey is a photo-editing service that allows users to apply different effects and texts to the images. You can also use the PicMonkey’s designing tools for social media post and create instant banners, Facebook cover photos, and Instagram Stories.

Price: The limited feature version is free while the ‘Premium’ version is available for $7.99 per month.

3.  Pablo by Buffer (web)

With Pablo’s assistance, users can easily create quote art to share on their social media profiles. The database for Pablo contains many free and royalty-free images that business owners can utilize on their business page. Images can also be fitted specifically for Facebook/Twitter, Instagram, and Pinterest.

Price: Free

4.  Desygner (web, iOS, Android)

Desygner is another app that allows users to effortlessly create images and graphics for social media from their phone. Similar to other apps, the Desygner also contains several tools to make the job easy for the amateur artists.

 Price: Free for the basic version. Paid plan starts from $6.95 per month and contains unlimited templates and assets.

5.  Stencil (web)

Stencil is another tool that is created with small business owners in mind. The app is easy to use and allows users to create social media posts and advertisements with just a few clicks. The app can also be integrated with Buffer so users can create and schedule their post for automatic post.

Price: Free for the novice users who can create 10 images per month. Paid plans start from $9 per month.

6.  Over (iOS, Android)

The mobile-friendly app offers numerous royalty-free templates making it easy for the non-designer entrepreneurs to create digital ads, Facebook posts, Insta Stories, flyers, logos, and many other promotional material. The app also allows instant sharing to social media platforms or scheduling for posting at a later time.

Price: Free

7.   Snappa (web)

Similar to other free designing tools, Snappa also has an extensive database of templates, layouts, and fonts you can use for commercial purpose. Besides easy sharing on social media platforms, Snappa makes it more convenient for startup owners to collaborate with their team and share files and views.

Price: Free for starters. Paid plans for Pro and Team users start from $10 and $20 respectively.

8.   Adobe Spark (web, iOS)

Adobe Spark is another tool that allows easy creation of social media posts, web pages, and video stories using the different templates available. Boasting a user-friendly interface, Adobe Spark is an ideal app to add professional perspective to your designs.

Price: Free for basic version while paid plans with advanced features are also available.

9.   Adobe Photoshop (web)

One of the best image designing and editing software, the Photoshop needs no introduction. Whether it is business cards, flyers, logos, or social media content – Photoshop is the best choice for high-quality graphics. To the beginners, Photoshop may be a little intimidating but within an hour or two of experimenting – most users can start creating their own design projects.

Price: Trial version is free. Monthly packages start from $10.

10.   PowerPoint

Believe it or not, but PowerPoint works well for the basic content creation for blogs and social media. Although, it may not be helpful in creating very professional looking images – novice users can still utilize the platform to edit photos, add text, and tamper with layout on an interface they are familiar with.

Get in touch with us for affordable solutions to your designing requisite

At GLMA Agency, we strive to create digital solutions that exceed our consumer’s expectations. Contrary to the popular belief – our services are cost-effective and we ensure to deliver high-quality results allowing you to focus on the ultimate task – enhance your business.

Give us a call at +971 50 235 9358 for a quote on all your designing needs.

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GLMA Agency

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